Celebrate Discovery’s Shark Week with LUSH Shark Fin Soap

Celebrate Discovery’s Shark Week with LUSH Shark Fin Soap

As someone who spends a lot of time underwater, preserving our ocean wildlife is a cause very important to me. The wonderful people at LUSH have partnered up with Discovery Channel’s SHARK WEEK in an effort to help promote the United Conservationists’ FinFree movement with a super cute Shark Fin Soap.

“With the support from selling 30,000 shark fin soaps, United Conservationists aims to create and unleash the most powerful shark conservation tool ever and take FinFree™ to the next level. This free toolkit will include a shorter version of the award-winning film Sharkwater, in order to educate and inspire the masses,” says Rob Stewart, United Conservationists Co-founder and director of Sharkwater.

INGREDIENTS: skin-softening seaweed, cleansing sea salt, lime and lavender. A paper fin in the top of the soap is a cheeky way for LUSH staff and customers to engage on the very important topic of shark finning and how everyone can help change the tide for sharks.

Shark Fin Soap will be hitting LUSH stores across North America as well as www.lushusa.com and www.lush.ca on July 30th to August 16th. With every purchase of Shark Fin Soap, 100 percent of the sale price to United Conservationists to support their FinFree movement.

Learn more about the Fin Free movement at Fin-Free.com. And make sure to tune into Discovery’s Shark Week starting August 10th!


  • Krithi Marla

    this is a good initiative

  • I love Shark Week, and I was so happy to hear about this initiative!! I’m also loving all of your underwater pics 🙂

    • We have more videos than pics, I should really upload them! I honestly can’t wait to go in store and buy all these up.

  • That is adorable!!! If I could, I’d get one for most of my chinese family members who love shark fin, I’m usually the only one at big chinese celebrations who don’t have the shark fin soup!

    • That is so interesting! I have never known anyone who has tried shark fin soup. Imagine if you showed up with a box full of these soaps?

  • Tanya Lovetere

    I really love this! Such a great cause.

  • That’s so adorable and for a great cause!