H&M Beauty Launches in Canada!

H&M Beauty Launches in Canada!

A couple weeks ago, H&M Canada unveiled their new beauty line at the Canadian flagship store in the Toronto Eaton Centre. The packaging is high-fashion, the selection is incredible, the quality is really good and the prices sit in the range of drugstore to mid-range prestige.

H&M Beauty Canada
We are very excited to have ‘fashion for the face’ on offer at H&M. It’s an opportunity to be inventive and creative, and to have fun with colours”, says Sara Wallander, concept designer at H&M Beauty.

H&M Beauty Canada 2
There are over 700 products available now, which will replace the current beauty offerings. And of course with each season, there will be more limited edition themed products for us to salivate over.

All-day Liquid Foundation – $14.99
Mattifying Face Primer – $14.99
Radiant Concealer Pen – $12.99
Immaculate Compact Foundation – $14.99
BB Cream – $12.99
Custom Concealer Trio – $12.99
Halo Illuminizer – $14.99
Finishing Powder – $12.99
True Matte Finishing Powder – $12.99
Pure Veleet Cream Blusher – $12.99
Pure Radiance Powder Blushr – $12.99
Invisible Loose Powder – $12.99

H&M Beauty Lipstick
Lush Lip Vinyl – $12.99
Cream Lip Colour Lipstick – $12.99
Matte Lip Colour Lipstick – $12.99
Sheer Lip Colour Lipstick – $12.99
Lip Definer Pencil – $6.99
Lip Colour to Go Crayon – $7.99
Showstopper Lip Gloss  -$7.99
Lip Stain – $12.99

H&M Beauty Eyeshadows
High Impact Colour Eyeshadow Single – $7.99
Brow Shaping Gel – $9.99
Brow Pro Kit – $9.99
Brow Specialist Pencil – $5.99
Eye Colour to Go Crayon – $6.99
Maximalist Mascara – $14.99
Eye Colour Palette (6 shadows) – $12.99
Glitter Dust – $7.99
Colour Essence Eye Cream – $7.99
Liquid Eyeliner – $7.99
Gel Eyeliner – $12.99

H&M Beauty Canada Nail Polish

H&M Beauty Brushes

Precision Blusher  – $12.99
Eyeshadow – $7.99
Concealer – $12.99
Powder/Foundation Double-Ended – $12.99
Powder Brush – $14.99
Foundation and Concealer Double-Ended – $7.99
Foundation Brush – $12.99
Buffer/Blusher Double-Ended – $9.99
Angle Blusher – $12.99
Buffer – $12.99
Foundation/Powder Double-Ended – $5.95
Blusher Kabuki (gold) – $6.95
Kabuki (gold) – $12.95

H&M Beauty Body
Scents: Cashmere Haze, Rose Reverie, Urban Verve, Midnight Muse, Carribean Crush
Scrub – $6.99
Lotion – $6.99
Cream – $9.99
Body Wash – $5.99
EDT – $12.99
Roll-On – $12.99
Solid Perfume – $12.99

HAIR (all $12.99)
Beachy Keen Salt Water Cream
Knot a Problem Primer Spray
Do It All BB Cream Leave-In
Make Wave Curl Cream
Gloss It Over Finishing Spray
Get It Straight Smoothing Balm
Round Ceramic Brush


The beautiful display of @hm beauty at @toeatoncentre. #bbloggersCA #hmbeauty

A photo posted by Julie Martinson (@swatchandreviewcom) on

I have already visited the H&M Beauty section at least three times and picked up a nice selection of goodies. I’m currently working on my reviews but wanted to share everything available for all those who can make it to the Toronto store. Rumour has it the H&M Beauty collection will be rolling out across the country soon!



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  • I’m already loving some of these products. The lipgloss is amazing and the nail polish is pretty good as well. I’ll be honest, I thought the prices would be a bit lower but they are comparable to most drugstore brands. Can’t wait to see all of your reviews 🙂