Joe Nazzaro interviewing Sheelagh Wells at IMATs Toronto 2013 So…
Everytime I see Lorde, I think “damn I wanna know what lipstick she is wearing.” Well now with the MAC Cosmetics x Lorde Pure Heroine lipstick, people will be asking me the same question!
Pure Heroine amplified creme lipstick is a deep, rich plum.
I would almost call this a semi-opaque since it has a bit slippage. I had to swipe a few times to get this evened out. BUT I still love its creamy and hydrating quality. Wear time is 4-5 hours and it leaves a gorgeous berry stain.
On me, it looks like a nice deep berry colour. A bit more vamp than something I would wear everyday, I think I’ll save this for concerts and karaoke.
MAC Heroine (matte) on the left and Pure Heroine on the right. Some people say the Lorde lipstick was inspired by this MAC original Heroine, I say its pure coincidence since Lorde’s album is actually called Pure Heroine.
Compared to other MACs we have Pure Heroine, Heroine, Strong Woman and Violetta.
Surprisingly this has been available online for a few days now and is still not sold out. It’s an online only lipstick and won’t be in stores (except the Times Square MAC). Retail $19 CAD/$16 USD.
Fun fact: the hearts in the photo up there were printed on my new 3D printer!