Mac Viva Glam over the years

Mac Viva Glam over the years

In 1994, the MAC AIDS Fund was started to provide help for the community living with HIV and AIDs. Their main fundraising efforts at the time all revolved around a beautiful, bold red lipstick and my fave drag queen, RuPaul. And for every lipstick sold, 100% of the profits were given to men, women and children around the world living with the disease.

I remember walking into a MAC store when I was 17 and buying that lipstick. I felt like I was making a difference, and I was totally hooked on MAC.

Looking for Viva Glam lipstick swatches?

*Warning: Image heavy post!*

Viva Glam 2 campaign

Viva Glam II – KD Lang (1997)

Shout outs to my Canadian girl, KD Lang!

The Glam-paigns continued on through the years, with a vivacious attitude and bold spirit. It wasn’t about mourning a disease, it was about celebrating life. (*cut to me singing 525,600 minutes*).

Viva Glam 3 campaign 1

Viva Glam III – Mary J. Blige and Lil’ Kim (2001)

Some of the campaigns were a little more provocative than others…

Viva Glam 3 campaign 2

Viva Glam III – Mary J. Blige and Lil’ Kim (2001)

This campaign alone raise $4M for the charity in one year!

Viva Glam 4 campaign 1

Viva Glam IV – Shirley Manson, Sir Elton John, Mary J. Blige (2002)

I remember rocking this lipstick in my mid-20’s. Mostly because I LOVED Garbage and worshipped Shirley Manson.

Viva Glam 4 campaign 2

Viva Glam IV – Shirley Manson, Sir Elton John, Mary J. Blige (2002)

Viva Glam 5 campaign 1 Boy George

Viva Glam V – Boy George (2004)

Viva Glam V is when the campaigns got a little bit more… crowded. Gone was the face of Mary J, who had been involved in the previous two campaigns.

Viva Glam 5 campaign 1 CA

Viva Glam V – Christina Aguilera (2004)

Gettin’ dirrrrty with Xtina.

Viva Glam 5 campaign 1 Chloe

Viva Glam V – Chloe Sevigny (2004)

I was actually surprised (in a good way) to see Chloe in these ads. She isn’t extremely well known but is totally underrated.

Viva Glam 5 campaign 1 Linda

Viva Glam V – Linda Evangelista (2004)

Viva Glam 5 campaign 1

Viva Glam V – Missy Elliott (2004)

Viva Glam 5 campaign 2 Pam

Viva Glam V – Pam Anderson (2004)

Viva Glam 5 campaign 3 Pam

Viva Glam V – Pam Anderson (2004)

Did you know that MAC was actually founded in Toronto and although they were bought out by Estee Lauder, they are still proud and very supportive of their Canadian heritage?

Viva Glam 6 campaign 1 Debbie

Viva Glam VI – Debbie Harry (2006)

One of my music idols!

Viva Glam 6 campaign 1 Dita

Viva Glam VI – Dita von Teese (2006)

Viva Glam 6 campaign 1 Eve

Viva Glam VI – Eve (2006)

Viva Glam 6 campaign 1 Lisa Marie

Viva Glam VI – Lisa Marie Presley (2006)

Remember that awkward time she was married to Michael Jackson?

Viva Glam 6 campaign 2 Dita

Viva Glam VI – Dita Von Teese (2006)

Viva Glam 6 campaign 2 Eve

Viva Glam VI – Eve (2006)

Viva Glam 6 was the last permanent lipstick we’ve seen (at least for now). After that was an onslaught of limited edition collections focused solely on 1 outrageous/awesome personality.

Viva Glam 6 SE campaign 1 Fergie

Viva Glam VI SE – Fergie (2009)

Viva Glam 6 SE campaign 2 Fergie

Viva Glam VI SE – Fergie (2009)

Viva Glam 6 Special Edition was the perfect “my lips but better” lipstick for me. I was really disappointed when it was no longer available. And although I understand the strategy behind a limited edition collection, it seems like an odd move for a charity line.

Viva Glam Gaga Cyndi campaign 1

Viva Glam Cyndi and Gaga (2010)

Gone was the “numbering system” for the Viva Glam lipsticks. Now, it was all about the newest faces!

Viva Glam Gaga 2 campaign

Viva Glam Gaga 2 (2011)

And Gaga returned with a new color the following year, “This is an important message to relay to the younger generation.”

Viva Glam Nicki Ricky campaign

Viva Glam Nicki and Ricky (2012)

Viva Glam Ricky brought us the first colorless VG product, a clear lipglass!

Viva Glam Nicki 2 campaign

Viva Glam Nicki 2 (2013)

And Nicki Minaj was back again to release what I think was the worst color I have ever had on my lips.

Viva Glam 1 returns

Viva Glam I returns (2013)

2013 saw the return of the dragalicious diva, RuPaul and the original Viva Glam.

Viva Glam Riri

MAC x Rihanna Viva Glam (2014)

January 21, 2014, the newest (and probably most talked about) Viva Glam lipstick will be released. Will you be picking up the latest RiRi?

The MAC AIDS Fund has grown over the years to not only focus on the helping those living with this dreadful disease but also helping fund research initiatives, finding links between AIDS and  poverty. It’s not just about supporting those affected, it’s about finally getting rid of AIDS once and for all.

With the latest campaign collaboration with Rihanna, I hope the younger generation of MAC fans who probably weren’t around for the initial AIDS scare learn about this disease and take precautions in their own lives.

The 90’s were a scary yet powerful time for a lot of people. AIDS was on everyone’s minds, condoms were cool, people were talking about sex, and the world was joined together to fight against this disease. I hope we can bring this spirit back!

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