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In 1994, the MAC AIDS Fund was started to provide help for the community living with HIV and AIDs. Their main fundraising efforts at the time all revolved around a beautiful, bold red lipstick and my fave drag queen, RuPaul. And for every lipstick sold, 100% of the profits were given to men, women and children around the world living with the disease.
I remember walking into a MAC store when I was 17 and buying that lipstick. I felt like I was making a difference, and I was totally hooked on MAC.
*Warning: Image heavy post!*
Shout outs to my Canadian girl, KD Lang!
The Glam-paigns continued on through the years, with a vivacious attitude and bold spirit. It wasn’t about mourning a disease, it was about celebrating life. (*cut to me singing 525,600 minutes*).
Some of the campaigns were a little more provocative than others…
This campaign alone raise $4M for the charity in one year!
I remember rocking this lipstick in my mid-20’s. Mostly because I LOVED Garbage and worshipped Shirley Manson.
Viva Glam V is when the campaigns got a little bit more… crowded. Gone was the face of Mary J, who had been involved in the previous two campaigns.
Gettin’ dirrrrty with Xtina.
I was actually surprised (in a good way) to see Chloe in these ads. She isn’t extremely well known but is totally underrated.
Did you know that MAC was actually founded in Toronto and although they were bought out by Estee Lauder, they are still proud and very supportive of their Canadian heritage?
One of my music idols!
Remember that awkward time she was married to Michael Jackson?
Viva Glam 6 was the last permanent lipstick we’ve seen (at least for now). After that was an onslaught of limited edition collections focused solely on 1 outrageous/awesome personality.
Viva Glam 6 Special Edition was the perfect “my lips but better” lipstick for me. I was really disappointed when it was no longer available. And although I understand the strategy behind a limited edition collection, it seems like an odd move for a charity line.
Gone was the “numbering system” for the Viva Glam lipsticks. Now, it was all about the newest faces!
And Gaga returned with a new color the following year, “This is an important message to relay to the younger generation.”
Viva Glam Ricky brought us the first colorless VG product, a clear lipglass!
And Nicki Minaj was back again to release what I think was the worst color I have ever had on my lips.
2013 saw the return of the dragalicious diva, RuPaul and the original Viva Glam.
January 21, 2014, the newest (and probably most talked about) Viva Glam lipstick will be released. Will you be picking up the latest RiRi?
The MAC AIDS Fund has grown over the years to not only focus on the helping those living with this dreadful disease but also helping fund research initiatives, finding links between AIDS and poverty. It’s not just about supporting those affected, it’s about finally getting rid of AIDS once and for all.
With the latest campaign collaboration with Rihanna, I hope the younger generation of MAC fans who probably weren’t around for the initial AIDS scare learn about this disease and take precautions in their own lives.
The 90’s were a scary yet powerful time for a lot of people. AIDS was on everyone’s minds, condoms were cool, people were talking about sex, and the world was joined together to fight against this disease. I hope we can bring this spirit back!