MAKE UP FOR EVER’s Latest Campaign Encourages You to Be Bold!

MAKE UP FOR EVER’s Latest Campaign Encourages You to Be Bold!

In MAKE UP FOR EVER’s first campaign with transgender model Andreja Pejić and actress Jamie Chung, they are asking all of us to “Be Bold. Be Unexpected. Be You.” And since MUFE has over 1,600 that can help you tap into your inner artist, you have the power to be whoever you want to be: bold, unexpected.

Andreja Pejic Make Up For Ever

“Being bold is about freedom,” Pejić continues. “It’s hard for anyone to grow up and not be afraid of what others think.”

Jamie Chung Make Up For Ever
“Being bold is having confidence in how you look and accentuating what you love about yourself.”

Based on the feeling of being bold and confident, both Andreja and Jamie curated a 4 shadow look using MAKE UP FOR EVER’s Artists shadows. Each palette will be available while supplies last on for $56 USD ($111 value) starting July 19th.

MUFE will also be hosting a contest on their social channels where you can upload your looks to win a personalized eyeshadow palette with your image, just like the Andreja and Jamie palettes! And there will also be $500 in MAKE UP FOR EVER products too! Stay tuned for more on that!


Enter the giveaway here

  • Eyeshadow Addict

    Decisions, decisions…

  • Andreja’s palette is calling my name! WHY does makeup choose to speak to me? It’s a curse….

  • Oh I like them both! I wonder if the MUFE contest will be international? 🙂