wet n wild Photo Focus Concealer, Foundation and Pressed Powder review

wet n wild Photo Focus Concealer, Foundation and Pressed Powder review

Did you know that wet n wild beauty is cruelty-free and almost 100% vegan? And their goal is to be completely vegan in a few years. Pretty impressive for drugstore makeup, right? I was lucky enough to attend their Spring/Summer launch party a few weeks ago and got a sneaky peek of all the goodies coming our way… including the new Photo Focus line!

Wet n Wild Photofocus concealer Light Ivory

The most impressive thing about the Photo Focus line is the variety of tests it went through. These finishes were tested under 7 lighting conditions to make sure there was no white-cast or reflection in photos.

Wet n Wild Photofocus concealer Light Ivory swatch comparison Kat Von D Too Faced

The wet n wild Photo Focus concealer is medium, buildable coverage concealer that dries quickly and dries matte. It reminds me of the Too Faced concealer only wet n wild dries even quicker. It’s fairly longwearing and doesn’t crease!

Wet n Wild Photofocus Foundation Nude Ivory

Now the Photo Focus foundation is where things went a bit downhill for me. After watching a few great reviews from my friends (Samantha Jane and Chelle, who compares this to Revlon Colorstay, on Youtube), I had high expectations. It has gone through multiple light conditions, with and without flash, and it even went through a few hundred “selfie tests”. But… it just didn’t work for me.

Wet n Wild Photofocus Foundation Nude Ivory swatch comparison Estee Lauder Doublewear Bourjois

For shade comparison, Nude Ivory leans very warm compared to the two more neutral foundations I use on a daily basis. The coverage is light to medium and it does set very matte. But what didn’t work for me was that it stuck to dry patches. A lot. I tried applying with a Beautyblender, my fingers and a brush. I tried with and without primer. I don’t tend to wear very matte foundations and this is why.

Wet n Wild Photofocus Pressed Powder Neutral Buff

But wet n wild is back in my good books with this Photo Focus Pressed Powder. To me, this is nearly identical to a MAC Mineralize Skinfinish, only it’s around $6. The finish is soft, buttery and it leaves a satin finish. I used this to set the foundation, not that it needed it, and you can see how beautiful the finish is on my nose.

Wet n Wild Photofocus Concealer Foundation Pressed Powder review fair pale skin

As you can tell, the foundation settled a lot around my mouth and stuck to some dry patches in the area. The concealer though, I was able to use to cover my rosacea and acne, and that pressed powder is AMAZING. These products are available now online at WetnWildbeauty.com or at your local drugstore (and everything is coming to Canada).

Sidenote: YES my hair is green… and so is my neck. L’oreal Colorista review coming!

*Press sample



  • lol “and my neck is green”

    I’m so sad the foundation didn’t work out for you! Damnit!

    • The contrast between this super pink foundation and my green neck is so bad.

  • Too bad about the foundation, I don’t think it would work for my skin either – the powder though… I gotta find that.

  • Ok, I need to try the powder! Especially if it islike Mac mineralized!

  • Nancy Feniuk

    Hi Julie,

    Which shade do you use in the powder? For reference, which MAC shade are you?