Inspired by the smooth, transparent photo gels used during photoshoots,…
Today is World AIDS Day. A day that was started 26 years ago to help raise awareness about the disease that has now killed over 36 million people globally. Growing up, HIV and AIDS was a cause everyone rallied against. But now, it’s like people have forgotten how serious AIDS is and how easily you can prevent contracting it.
MAC Cosmetics has been a huge part in the fight against AIDS. In fact, because of the MAC AIDS Fund, a new documentary called It’s Not Over will be released today. The film follows the lives of three “millenials” from around the word who are affected by or living with AIDS. It’s eye opening, heart wrenching and will make you want to jump off your couch and take action.
And one way you can support the MAC AIDS Fund is really simple, buy a Viva Glam lipstick! The proceeds of every Viva Glam lipstick sold goes to the MAC AIDS Fund to help with research and education.
This is Viva Glam I, an intense brownish-blue red matte. First released in 1994, it started a movement and helped raise a ton of awareness for the cause.
I have done a ton of coverage over the past year of MAC Viva Glam:
Viva Glam style over the years
Viva Glam permanent lipstick swatches
Viva Glam Gaga and Nicki
Viva Glam Rihanna 1
Viva Glam Rihanna 2
You can get more information about It’s Not Over at ItsNotOverFilm.com.
The film is available on streaming movie platforms – Netflix and SnagFilms – and on Pivot TV for audiences in the United States. The film launches worldwide on World AIDS Day, December 1st.